Money Really Does Grow on Trees

Making Money and How Money Really does Grow on Trees


Located in the centre of Sydney’s CBD, Gravity has the unique benefit of being surrounded by nature.

The breakout, boardroom and balcony boast expansive views over Wynyard Park, while Hyde Park’s 16 hectares of wide open space are just a short stroll away.

On the office floor, the great outdoors are brought inside with the placement of vertical gardens and strategically placed planter boxes.

Apart from being aesthetically pleasing, the abundance of greenery in and around Gravity actually helps our members make money.


Research has repeatedly proven that the presence of plants has a range of benefits for workers including lowering stress levels, improving attention capacity and raising productivity.
As a bonus, there’s also evidence that plants can reduce office pollution levels, meaning less sick days for our Gravitites.


Gravity’s Wynyard Park Views = More Productivity

A 2003 study at the Sacramento Municipal Utility District Call Centre revealed workers’ performance was directly linked to the quality of their view.

The numbers of calls handled per hour by employees with views of vegetation through large windows from their cubicles far exceeded the number of calls handled per hour by employees with no view of the outdoors.

Researchers concluded that those with views of nature handled calls 6-7% faster than those with no views.

Construction costs for the operable windows and the slight increase in square footage requirements (due to rearranging employees’ workstations to allow access to natural views) totalled $1,000 per employee.

But the productivity gain of 6-7% total calls handled generated revenue of nearly three times that per employee.

So the initial investment was covered in 4 months.


Gravity’s Wynyard Park Views = Less Absenteeism

In 2011, Ihab Elzeyadi, an architecture professor at the University of Oregon, performed a study at the college that found “architectural and design elements,” specifically whether employees had ample lighting and natural views, could influence the number of sick days people took.

The study placed employees from all levels in three different types of offices.

Group A had a view of trees, Group B had a view of a parking lot, and Group C had no view at all.

Workers with views of nature took an average of about fifty-seven hours of sick leave per year, compared with nearly sixty-eight hours for employees with no view at all.

Employees with the urban view fell in between proving that not just the presence of a view but the quality of that view plays a major role in predicting absenteeism.


Gravity’s Planters = Increased Attention Capacity

In 2011, researchers at the Norwegian University of Life Sciences studied the benefits of indoor plants on attention capacity.

34 students were randomly assigned to one of two conditions: an office setting with four indoor plants, or the same setting without plants.

Attention capacity was assessed three times using a reading test, immediately after entering the laboratory, after performing a demanding cognitive task, and after a five-minute break.

Participants in the plant condition improved their performance from time one to two, whereas this was not the case in the no-plant condition.

Neither group improved performance from time two to three.

The results therefore proved that the presence of indoor plants in an office is more effective in increasing attention span than taking 5 minute breaks.


Gravity’s Planters = Stress Relief

A Dutch 2008 study looked at the stress-reducing effects of indoor plants due to their ability to make a room more attractive.

77 participants were presented with a scenario in which they had to imagine they were hospitalised.

They were then exposed to photos of a hospital room – in one photo there was indoor plants int he room, in the other, instead of plants, there was a painting of an urban environment was on the room’s wall.

Afterwards, perceived stress and the perceived attractiveness of the hospital room were measured.

Participants exposed to the hospital room with indoor plants reported less stress than those in the control condition. 

The study confirmed that indoor plants reduce feelings of stress through the perceived attractiveness of a room.


Gravity’s Planters = Cure Sick Building Syndrome

As energy efficient construction becomes absolutely essential, ‘green building’ designers have become justifiably concerned about the indoor air quality (IAQ) dilemma.

The problem is that these sealed energy efficient buildings have less exchange of fresh outdoor air for stale indoor air.

This causes higher concentrations of toxic chemicals in indoor environments, brought about by emissions from a great variety of building constituents.

One of the most troubling reports comes from research published by Bio-Safe Incorporated (New Braunfels, Texas).

Their data confirms that energy efficient, sealed office structures are often 10 times more polluted than the air outside.

However research shows that plant-filled rooms contain 50-60% fewer airborne molds and bacteria than rooms without plants.

Dr. Billy C.Wolverton at the Environmental Research Laboratory of John C. Stennis Space Center has found that plants absorb office pollutants into their leaves and transmit the toxins to their roots, where they are transformed into a source of food for the plant.

This explains the findings of a 1995 Norwegian study which compared 60 employees; half experienced the benefit of having a floor plant while the other half continued to work in a normal office environment with no plants.

After the two-year study, it was determined that neuropsychological symptoms were reduced by 23% when plants were present.

Fatigue was reduced by 30%, mucous membrane symptoms were reduced by 24%, cough decreased by 37% and dry throat by 25%.


At Gravity we understand the impact the energy of our surroundings has our members’ productivity.

We’ve thought about the little things so you don’t have to – just sit back and feel the forces at work.